A Pragmatic and Cultural Semiotic Approach to Japanese Advertising Discourse
Oana-Maria BIRLEA birlea.oana[@]hotmail.com Babes-Bolyai University My research project is concerned with the pragmatics and cultural semiotics of Japanese advertising discourse constructed around the concept kawaii. Understanding cultural keywords grants permission to cultural insights of society and moreover, the results of discourse analysis with a focus on affect words provide the necessity to discover existing … Read more